Are you starting to think this social media thing is not just a passing fad? You’re correct! That means your business is missing out on fantastic opportunities if you are not making the most of the broader audience and markets available through these platforms. If you are wondering whether your target market is using social media then have a look at the following statistics and see if
EVERY age group is on social media
EVERY level of income is on social media
EVERY level of education is on social media
EVERY location is on social media (urban through to rural)
The above list shows you that there are not many markets that can not benefit from giving your business a strong presence on social media so let’s have a look at what these benefits are exactly.
Increase Your Brand Recognition
The most common way that potential customers find products and services is online. Google, social media or both, so if they find a business that has no social media accounts or a neglected one their trust levels will drop. If they come across an active and well managed account, not only are they going to see the business that you are but get a great idea of your values and an ability to connect to your brand on a far more personal basis. This is something that can not be done on Google and can really set you apart from the competition